customer experience

Is Your Marketing Working at the Level You Want?

Is Your Marketing Working at the Level You Want?

Most real estate marketing doesn’t work, you know why? Because we’re not delivering value. Keep an eye out the next time you see some real estate marketing. What is the message? 9 out of 10 times the marking message is…

Are You an Agent by Accident or on Purpose?

Are You an Agent by Accident or on Purpose?

Where did your last few clients come from? Did you wait for the phone to ring or were you proactively engaging with your sphere? Unfortunately, most will reply that they’re hoping their past client remembers them and that their phone will…

How to Negotiate More Than Just Price

How to Negotiate More Than Just Price

We’re becoming a highly digitized industry, meaning there is little communication taking place between agents. I’m certain you’ve had listings where you received a surprise offer in your inbox because the buyer’s agent never called you.  This agent missed an opportunity to negotiate.   Today I’ll…

Are You a Rockstar Agent? Don’t Be.

Are You a Rockstar Agent? Don't Be.

Your marketing approach shouldn’t be about you because egos do not equal client satisfaction. It doesn’t matter how many houses you sell, it matters whether the client gets what they need on their sale.  Instead, focus on how you exceed client expectations…

Give Without Expecting Anything in Return

Giving

We are seeing extraordinary examples all across the country of people helping people – often expecting nothing in return. Acts of amazing kindness are being spotlighted in a time when many really need those kinds of symbols of hope and…