Will you do it for less? – the dreaded part of every client discussion, but remember, price is only an issue in the absence of value. If you show great value, consumers will be willing to pay the price necessary for that value.
If you find that you are continually losing clients, there are adjustments that can be made outside of discounting your commission. Always focus on value. Have good value, articulate your value to prospective clients, and then be confident in your value.