Focus On Success

Is Your Marketing Working at the Level You Want?

Is Your Marketing Working at the Level You Want?

Most real estate marketing doesn’t work, you know why? Because we’re not delivering value. Keep an eye out the next time you see some real estate marketing. What is the message? 9 out of 10 times the marking message is…

How to Keep Email From Killing Your Productivity

How to Keep Email From Killing Your Productivity

Do you get a lot of emails? I don’t. That surprises a lot of people. We have hundreds of agents, I’ve got a lot of employees, and our company is growing fast. But I don’t get a lot of emails…

How to Overcome Discounted Commission

How to Overcome Discounted Commission

Will you do it for less? – the dreaded part of every client discussion, but remember, price is only an issue in the absence of value. If you show great value, consumers will be willing to pay the price necessary…

Are You a Secret Agent?

Are You a Secret Agent?

We all know the best types of clients, those that come from your sphere and your network. Agents who run a sphere and network based business benefit from having the highest income earned per hour worked, and isn’t that the…

Are You an Agent by Accident or on Purpose?

Are You an Agent by Accident or on Purpose?

Where did your last few clients come from? Did you wait for the phone to ring or were you proactively engaging with your sphere? Unfortunately, most will reply that they’re hoping their past client remembers them and that their phone will…

How to Negotiate More Than Just Price

How to Negotiate More Than Just Price

We’re becoming a highly digitized industry, meaning there is little communication taking place between agents. I’m certain you’ve had listings where you received a surprise offer in your inbox because the buyer’s agent never called you.  This agent missed an opportunity to negotiate.   Today I’ll…

Are You Missing the Essential Piece in Your Marketing Efforts?

Are You Missing the Essential Piece in Your Marketing Efforts?

In the Real Estate industry, marketing is crucial in order to operate a successful business, not just for your clients, but for you as a Real Estate agent. However, many agents are missing the basic components of effective marketing. There is a…

You Only Have One Main Asset. Invest in it.

You Only Have One Main Asset. Invest in it.

What’s the best investment you can make in your business? Yourself.  When I talk with my agents about their business we discuss their assets and since this is a professional services business, it’s very asset light. As a real estate business owner,…

Are You a Rockstar Agent? Don’t Be.

Are You a Rockstar Agent? Don't Be.

Your marketing approach shouldn’t be about you because egos do not equal client satisfaction. It doesn’t matter how many houses you sell, it matters whether the client gets what they need on their sale.  Instead, focus on how you exceed client expectations…